Relevant journeys

Meeting shoppers closer to where they already are

People arrive at different moments with different needs. Shaping the path around those moments can make a store feel more attentive.

Right moment

Responding to what someone has recently done may make a message land as timely rather than random.

Matching what is shown to a shopper's apparent interests can reduce the sense of being sold things that do not apply.

Letting a journey unfold at a comfortable speed helps avoid overwhelming someone who is still deciding.

Relevance is often quiet work, felt more than noticed, and that is usually the point.